The usage of mobile phones in the
last 5 years has increased to a huge extent. With this leap, several mobile applications have been introduced which are available in various app stores
such as Play Store, iStore, etc. In these scenarios, standing out from 5,00,000
plus mobile apps is a challenge, especially when the market is estimated to be
worth $25 billion by 2015. Chances of getting to the top in the niche market is
already saturated and hence the discoverability and possibility of reaching to
the right target audience quickly is no rocket science. In these conditions, mobile app marketing via social media
is the best option especially when you are on a tight budget.
We all know that the importance
of social media in today’s time has grown by leaps and bounds. It has become
more a necessity than an option to survive in the global marketplace and
achieve success. Several companies have developed their presence on social media just to promote their brands and services on different platforms and
websites. From product advertising to announcements to services promotion,
social media is the one that provides quick and efficient results.
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| Image credit: www.appsgeyser.com |
Mobile application marketing through social media can help you
reach the widest and sharply targeted audience in no time. Mobile apps are
being used by people of all age groups for recreational, informational and many
other purposes. And this is why no other platform on the Internet could give
your apps the exposure as good as social media. However, when you set out to
market your apps on social media, you need to keep your eyes and mind open as
marketing on social media can either make or shake your strategy. Hence, you should
have a planned mobile application
marketing strategy on social media which requires appropriate research before you dive into this deep ocean.
There are several Do’s and Don’ts
of mobile app marketing via social media
as highlighted in the following paragraphs that can really help you hit the
right audience and help your increase mobile
app download rates.
Do’s of Mobile App Marketing via Social Media
- Use Promoted Tweets – Create a buzz about your app on Twitter with Promoted Tweets. Promoted Tweets are a great way to capture the attention of customers.
- Connect with prospects via LinkedIn & Facebook – Users who frequently use LinkedIn and Facebook can become your possible customers. Just connect with them and promote about your application which would be displayed on their notification bars or news feed.
- Promote on YouTube - Create a video to demonstrate the working of your app and promote it on YouTube.
- App Reviews - Submit your application reviews on relevant blogs, websites and press releases
- Use QR Codes – Create QR codes and publish them on different social media platforms from where customers can scan the code and download the app.
- Answer Every Comment – People like it when they get reply for what they say instead of getting avoided. Be sure to answer every comment and specially be constructive when their comments are negative.
- Delete Negative Comments – Be alert and quick to delete negative comments before they can ruin your app marketing strategy.
- Be Active - Be always active in putting useful, informative and interesting updates which can drive customer engagement and keep them updated.
- Be Participative & Polite - Post and comment everywhere that is relevant to your mobile app but in a polite manner.
With these Do’s come several Don’ts which you should avoid while
promoting your apps on social media which are as mentioned below:
Don’ts of Mobile App Marketing via Social Media
- Don’t be a Marketer, Be a Friend – While promoting your application on social media, avoid being a marketer who pushes the product. Instead be a friend and develop a healthy conversation which can really convince your prospect.
- Don’t Make Mistakes – Avoid mistakes in typing and publishing things as even a small mistake is enough to portray your negative image.
- Don’t Make False Statement – Just for the sake of increasing downloads of your app, do not make false statements and claims. Say what your app can really do.
- Don’t Use the Same Strategy - Do not use the same strategy for every social media platform you are promoting your app on. Do remember each social media platform has different dynamics and needs to be utilized accordingly.
Now when you know that social media can be utilized in many way, it's
up to you to decide what strategy will be more effective and how you exactly
want it to work. Be creative while promoting your apps to create the curiosity
among the users and make sure that you make it about them, not about you. In
short, always publish from their perspective. On the other hand, make sure that
your app is powerful enough that it can be recommended to others. Social media
makes it undoubtedly popular but like I said before that your app must be
substantial and worth recommending to others.
Conclusion
At the end, what you can get out of the social media promotion is what your customers want. The primary reason is that you can connect with
your users better and find such more potential customers. Social media is
essential to make your mobile applications popular. So make the most of it with planned
strategy and research.
