“Your App Here” Microsoft’s Invitation to Windows Phone App Developers

Here is your chance to promote your Windows Phone application development skills. Microsoft has announced a new campaign called “Your App Here” to encourage application development on the Windows Phone.

Microsoft will select maximum of seven best phone apps for each of the months of December 2011, January 2012 and February 2012.

1. These applications will be promoted using online banners on MSN sites network
2. Each application will be featured exclusively for a day on Windows phone marketplace
3. The application can be considered for other PR and publicity campaigns

Windows Phone application developers, gear up for this golden opportunity!

You can develop applications in any category such as casual games, kids and family, health and fitness, shopping, social, travel and utilities. However, your app must be published in windows phone marketplace before you can apply, it must be made for Windows Phone 7.5 and must include Fast App Switching and some innovative use of tiles.

Read more about the selection criteria and publishing your app for “Your App Here”

Innovation and distinctiveness of idea, attractive and user-friendly user interface, appropriate display properties and ease of app integration (as and when necessary) will play an important role.

In order to build and publish the app on Windows Marketplace, follow these steps

1. Install Windows Phone SDK 7.1
2. Register on App Hub to publish the app
3. Develop the App using the available resources/tools

Once the application is ready-for-use, you will need to publish it on the Windows Marketplace. An online form needs to be submitted after the publication in order for the app to be considered for the ‘Your App here’ contest. It is mandatory to fill up the form and complete the necessary formalities before the declared deadline for each month’s campaign consideration, failing which the app will go unnoticed.

Sadly, this contest is open for developers in the United States only. Although Microsoft assures that steps are being taken to extend ‘Your App Here’ to worldwide app developers, no program has been defined as of yet to make it happen.

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