We all know that Facebook has
changed the way people interact and share personal and professional information
with each other. It has also revolutionized the way for marketer to reach
customers. And now with its increasing usage and influence, it is all set to
make a wave in application development due to the Facebook Technology Partners
Program. The Facebook Technology Partners Program is all about making
applications and website more social by integrating it with different technologies,
languages and platforms.
Facebook has joined a partnership
with leading development platforms and frameworks like PhoneGap, Sencha,
Corona, Stack Mob, Trigger io, Outcurve and many more. This is a significant move on the part of
Facebook because a number of devices are now equipped with HTML5 and statistics
show the devices used by people having HTML5 would cross over 1 million by the
end of 2013. HTML 5 is said to ease users reach across different devices and give
an improved user experience and render better sharing on Facebook via apps
running on HTML5.
Besides, integrating Facebook
with applications will help users see what their friends are doing along with
just sharing and viewing comments. For e.g. An airline application would help
user not only get details about the timing of his flight but will also help him
share or get information about local restaurants in the destination city.
Moreover, apps with Facebook login can directly help users publish stories from
the app instead of signing into Facebook separately. Through Facebook
integrated apps, one can also gauge better insights about consumers.
Looking at this, Facebook can
certainly take the social sharing to greater heights without losing the
important processes and operations running on your device be it laptop, mobile
or tablet.
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