Thursday, September 27, 2012

Cygnet’s Inquiry Management Application on Dynamics CRM

With a view to help B2B professional services companies get vital updates and statistics on inquiries generated and render quick conversion, Cygnet has developed a robust Inquiry Management Application on Dynamics CRM.

The success of B2B marketing lies in effective lead management and lead nurturing. However, leads are said to be managed effectively only when the processes are accomplished in a cost-effective manner, generating better ROI.

Cygnet’s Inquiry Management Solution meets these requirements giving a clear picture of lead and opportunity status which helps to speed up the sales cycle.

Cygnet’s Inquiry Management Application built on Dynamics CRM includes modules such as custom dashboards, reporting, sales pipeline management and duplicate detection which caters to all B2B inquires management issues on single screen. The application is capable of performing multifarious functions giving a comprehensive picture of all phases included in the sales cycle.

Capabilities of Cygnet’s Inquiry Management Application
  • Captures inquiries from multiple sources such as website forms, emails, inbound/outbound calls, landing pages, etc
  • Automatically assigns inquiries to appropriate sales staff
  • Provides complete reports of inquiries with status, conversion ratios and sales person performance
  • Detects duplicate inquiries
  • Manages quotations
  • Sets up follow-up reminders
  • Integrated Microsoft Outlook notifies the sales person for assigned inquiries
  • Tracks progress of each inquiry
  • Manages Roles and Access Rights as per authorization
With all these intuitive features, Cygnet’s Inquiry Management Application based on Dynamics CRM helps business in bridging gaps between sales and marketing. It endows B2B managers with truly qualified sales leads helping them improve ROI and ensuing increased win rates with fewer resources.

B2B companies looking for ways to build stronger and effective marketing base for achieving quick sales turnaround can employ Cygnet’s Inquiry Management solution and lead forward in the path of earning, nurturing and retaining lifetime customer relationships.

Cygnet will be demonstrating this application in upcoming GITEX2012 Expo which is to be held in Dubai between 14th and 18th Oct, 2012.

Wednesday, September 26, 2012

5 Unique Social Features of Bing That Google Should Envy

Many of us use Bing as a search engine in place of Google to search results. Both these search engines take different routes to improve and expedite search experience. However, Bing is said to have won the race in terms of increasing the social impact in searches by unveiling its Social Features Integration on June 2012. These features provide searches influenced by social profiles and connections of users which help uncover references that users might not find otherwise making Bing the most preferred search engine of today’s time.

We at SEO-first studied some of these most prominent Social features of Bing and came up with these 5 unique social features that Google should surely envy. These features are striking and can help users in improving their overall search experience.

Following are the 5 unique social features of Bing:

This is one of the best features from Bing. The social page of Bing shows Facebook and Twitter updates together on a single page for any searched keyword. Since Bing is the only search engine that has access to the contents of Facebook and Twitter, it utilizes this benefit by showing the combined Facebook and Twitter updates for particular searched term. 
This update is shown in the form of ‘live news feed’ which allows users to choose updates from either Facebook or Twitter. We find this feature extremely useful as it allows users to discover what the real people have to say for any searched topic or keyword.
2. Integration of Yahoo Answers
If you are a Yahoo Answer fan, then you will surely love this feature. Bing has by far the best Yahoo Answers integration. It shows you the question and answer pane right on the search page. This integration is simply great as it allows users to visit a page only if they find the Q&As shown interesting and useful.
The Last month Bing announced integration of Quora (Q&A website), but we are yet to see it go live.
3. Integration of the LinkedIn profile
The Integration of the LinkedIn profile by Bing is simply awesome. It displays key information right on the search page when users perform search for a particular person or company. This makes it easy to find, identify and learn more about the person’s profession at a glance while searching other information related to that person or company.
4. Easy to find pages ‘liked’ by our Facebook friends
Users are more likely to check/visit a page or result which is liked by their Facebook Friends. With an idea to utilize this strategy to influence user’s search, Bing has integrated Facebook Like button with search results that shows a thumbs up icon in-front of the webpage/result liked by user’s Facebook friends. This feature certainly helps users to find the right resource and also help companies/service providers to get their right audience.
This feature appears only when you are logged in with your Facebook account on Bing.
5. Easy to find Trending pages on Twitter & Facebook
A trending sign as shown in the image below appears in front of the webpage if it is trending on Twitter or Facebook. This symbol definitely tells the user that the content on this webpage is great and worth reading. Bing has also integrated this feature in search results to help users get acquainted with the best and most happening things around the world.

Note: All these features are currently available to U.S Bing users only, but if you are from a different location, you can enable these features by changing your location to USA and then log in with your Facebook account.

With all the above features, Bing apparently offers a wide variety of social networking results which intensifies your search results and also notifies your friends about your search activity.  After this study we find Bing is way ahead of Google. It definitely steals the show and leaves behind conventional search features of Google making the overall search experience simply awesome and useful.

Monday, September 17, 2012

Cygnet’s BI Services Helps You in Getting Better Analytics

In today’s constantly changing and competitive environment, businesses need data and information for making quick decisions to optimize performance and respond to complex requirements. However, to get an effective solution to meet business requirements from time to time, the data and information has to be actionable i.e. the data have to be such that it quickly captures requirement patterns and accordingly serves to drive growth and efficiency. This is where Business Intelligence begins its role.

Business Intelligence is a set of methodologies, architectures, and technologies that processes and converts data available from different branches of business to construct a larger picture view that result into meaningful and useful information to drive effective and strategic decision making. Many IT solutions providers are now offering solutions on Business Intelligence technology to provide actionable insights to help in analyzing, reporting and sharing data to enhance decision making and enrich business performance.

Cygnet Infotech is one of the competent players in providing Microsoft Business Intelligence solutions for various industries. Cygnet’s BI services help business gain insights so that they can conduct trend-analysis in real-time, evaluate KPIs and analyze performance metrics. Cygnet’s Microsoft BI services comprises following
  • Expert Report generation through SSRS (SQL Server Reporting Services)
  • Extraction, Transformation and Loading of information through SSIS (SQL Server Integration Services)
  • Effective Data Mining with SQL Server
  • Data analysis using Excel Power Pivot & SharePoint Excel Services
  • Score Cards & Dashboard implementation using SharePoint Performance Point Services
  • Management of Data Marts and OLAP cubes using SQL Server Analysis Services
  • Creation of KPIs, Trend, Goal Calculations, Dimension Hierarchies & Digital Dashboards
  • Implementation of Microsoft Decision Tree Analysis and Time-Based Analytics
  • Manipulation and analysis of data using MDX and DAX scripts and queries
  • RDBMS Designing

Cygnet’s solutions on Microsoft BI are focused to enhance operational efficiencies and reduce time to market giving cutting edge data management, integration, migration, and reporting services. Besides these, Cygnet’s Microsoft BI solutions help businesses in
  • Real-time data sharing and collaboration to create actionable plans
  • Breaking information silos from legacy systems and consolidating data to improve productivity, enhance performance and analyze key metrics
  • Taking an agile approach towards customers that help managers in taking customer centric business decisions
  • Accelerating processes and identifying opportunities to gain competitive advantage
  • Improving system governance with greater manageability and visibility of IT issues
By offering above BI solutions on Microsoft platform, Cygnet has served many clients which have empowered them to conceptualize and implement strategies to mitigate business challenges.

Friday, September 7, 2012

Cygnet Announces Participation in STARWEST Testing Conference & Expo, Anaheim, CA

Cygnet Infotech has announced its participation in STARWEST Testing Conference & Expo which is to be held in Anaheim, California from Sept 30 to Oct 5, 2012.

STARWEST is a premier Software Testing Analysis & Review Conference providing a platform for uniting software testing and QA professionals as well as experts of software testing industry.

At StarWest, Cygnet will be showcasing its expertise in QA and software testing services.

Cygnet’s QA and Software Testing services are driven by its Test Center of Excellence that offers Managed Testing, Test Automation, Performance Testing and Mobile testing services. Cygnet makes use of industry leading Open Source & Commercials tools like Selenium, QTP, Jmeter and Visual Studio etc…

During the Expo, Cygnet will also unveil TestingWhiz™, a Data Driven and Keyword Driven Test Automation Tool. With features such as Codeless Automation scripting and Object-i, TestingWhiz™ is an easy, intuitive and affordable solution meeting tomorrow’s Automation need.

To book an exclusive demo of TestingWhiz™ at STARWEST EXPO, write to us at or fill up a form here