Monday, November 7, 2011

Nov Release of Microsoft Dynamics CRM Introduces Social Collaboration

A good news to all the organizations which rely on Microsoft Dynamics CRM to carry out their customer relationship management activities - Microsoft has announced the release of its latest November 2011 Microsoft Dynamics CRM service update, the main feature of which is social productivity.

The two most important functionalities that have been incorporated into this release are:
  1. Microsoft Dynamics CRM Activity Feeds solution
  2. Microsoft Dynamics CRM Mobile
The Dynamics Activity Feed aims to provide real time updates in form of notifications to its customers about people, accounts, contacts, leads and opportunities. The activity feeds include:
  1. Facebook status updates
  2. Twitter micro blogs
  3. The New Facebook Ticker
These updates can either be displayed manually or can be automated based on pre-defined rules. The already available API of Microsoft Dynamics CRM enables posting of these status feeds to external applications as well.

As another add-on - this Dynamics activity feed support is also being incorporated into the Windows 7 phones thus promising a better and continuous collaboration amongst the customers and sales executives. However, the Microsoft Dynamics CRM mobile application needs to be installed on a per phone basis to enjoy the benefits of this new functionality.

Apart from these two major add-ons, several valuable enhancements have also been provisioned into this latest service update:
  1. Multiple data series is supported in charts
  2. Sub grids and notes have been included to the reading pane in Outlook
  3. Dialogs and workflows support hyperlinks
  4. Additional CRM data types have been included
Also, improved disaster recovery mechanism has been offered as a part of this service update to help protect data and ensure uninterrupted business flow during a disaster.

Through these enhancements, the ability of Microsoft Dynamics CRM to help agents satisfy the customers has been taken to the next level. The lack of a proper technical document or an implementation guide may come across as a downside to some users of Dynamics CRM. Despite this drawback, the November 2011 Microsoft Dynamics CRM service update promises some exciting and extremely useful functionalities.

This update has been made available through Microsoft Download Center from October 25, 2011 onwards and as a separate Microsoft Update from November 8, 2011 onwards. All the CRM online data centers have already been updated with this latest version.

Read more about the professional services on Dynamics CRM offered by Cygnet


  1. This is really interesting, finally microsoft too appeared with social collaboration with social media, in now days it has became essential, social networking platform is in now days connecting people to brands directly.That is why we found approx all brands and organization on social media.
    Microsoft Dynamics

  2. Nice Article,thanks for sharing this information.

    Dynamics CRM Developers